By John Forkin.
This time next week more than 300 people will converge on Pride Park Stadium for the inaugural Derby Property Summit, hosted by TV’s Declan Curry. With delegates expected from London, Birmingham and Manchester, for the first time, I’m told, Derby will be at the heart of the UK’s property community.
The idea for such a landmark event came as a result of massive demand at recent Derby Embassy events held in London and Cannes. Both were oversubscribed, with people sitting in the aisles. The Derby Embassy has become a unique and ubiquitous tool in our investment promotion kitbag.
When we launched our first embassy event, at the House of Commons five years ago, many scoffed at the idea and I was even called in to try to explain the concept on Radio 5 Live, even as invitees gathered in Parliament’s Central Lobby. What was a city like Derby trying to achieve with such an idea and what were all those city ambassadors doing there?
Since then, embassies have been held in prestigious locations, not only in the West End, the City and Canary Wharf areas of London, but also in Birmingham, Cannes and, this year, for the first time, Monaco. The idea is simple. Derby is not on the investor radar by right. In truth, there are no groups of investors gathering in Mayfair, plotting their entry into the Derby market. To generate inquiries and interest we first have to attract their attention and we need to go to them in order to do this.
That’s why we host events in attractive locations, incredibly professional and slick, giving investors an opportunity to meet Derby’s ambassadors and to hear our story and the endorsement of existing investors.
It is a simple ideal but it works a treat. An example of this is the fact that the developers of Derby’s first city centre office scheme in a quarter of a century, the striking Friar Gate Square, came across Derby at our Cannes embassy event. So next week, in some respects, the embassy is coming home.
The property summit is not an embassy as such but the atmosphere and energy will be familiar, as will the stellar line-up of speakers. The whole event will be seamlessly knitted together by Declan Curry, the TV and radio business journalist. Contributions will include a keynote address offering an international perspective by Courtney Fingar, who edits the Financial Times Foreign Direct Investment magazine. Courtney travels the world advising locations seeking investors and investors seeking locations, reminding us that competition for investment today is very much global.
The national picture will be provided by UK investment supremo Adam Breeze, whose objective analysis of who’s up and who’s down in the cut-throat city stakes is respected by many who count. I predict the star of the show to be the energetic and inimitable Jackie Sadek, Chief Executive of UK Regeneration. We first came across Jackie at MIPIM in 2012, and by 2013 she was addressing our Embassy in Cannes announcing a major investment in the DRI site. I suspect delegates will be thrilled by the plans Jackie will reveal on the day for the Nightingale Quarter.
The local perspective will be led by Derby City Council Chief Executive Adam Wilkinson. Under Adam, Derby has taken a massive step change in its regeneration, from the stunning Council House refurbishment, through to the arrival of Webhelp TSC, to the new arena and velodrome now under construction, only yards from Pride Park Stadium itself.
Finally, there will be two panel sessions, chaired by Declan Curry, which will promote debate on issues from the keynote presentations. The property summit is a sell-out and I believe Derby’s regeneration is really getting noticed beyond our regular horizons, so look out for the sequel in May 2014.
Published in Business Weekly, Derby Telegraph on Wednesday 8th May 2013.